TrafficXpress is a powerful SIMS extension that provides seamless XML-based integration with major traffic systems.* TrafficXpress enables programming and traffic to share scheduling data in real-time, eliminating the need to enter scheduling in two separate systems.

In addition, SIMS imports and stores segment timing data from your media library, passing it to traffic for optimal efficiency. With TrafficXpress in place, you have the power to analyze programming costs, advertising revenue and even ratings to determine your programming return on investment.

TrafficXpress merges the power of SIMS with your existing traffic environment for enhanced functionality and efficiency. Contact us to learn more about how TrafficXpress can work for you.

* Traffic Xpress is implemented using PMCP and BXF protocols and is available with Harris-BMS/OSI Systems, WideOrbit Traffic and VCI's Orion.