February 2012

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All3Media Brings In Rights Tracker Enterprise to Handle International Rights

All3MediaAll3MEDIA International is the distribution arm of global production house All3MEDIA. It represents third-party producers as well as its own production companies, and actively licenses programming such as Ramsay's Kitchen Nightmares, Midsomer Murders and Undercover Boss to over 1000 broadcasters worldwide.

A3MI recognized that their incumbent rights management system was unsuited to the demands that new business models were placing on their internal processes. A new system built on latest, fully web-enabled technologies was needed. Crucially, this system had to be scalable in order to remain in tune with All3Media's growth. It was also imperative that the software had the capability to integrate with All3Media's existing financial system as well as the company website.

RT Enterprise was the optimum platform for the requirement. Initial scoping sessions were held to settle on the best possible configuration and customization to meet the requirement. Project managers on both sides synchronised All3Media's front line users in their acquisitions, sales, marketing and finance departments with Rights Tracker's development team. This process culminated in an agreed Statement of Work.

As part of the delivery process Rights Tracker wrote migration scripts to ensure a smooth transition of data from the incumbent rights management software to RT Enterprise. This helped minimize any pain that might otherwise have been caused by a manual migration process as well as any downtime during the Go Live switchover between systems.

Key to the implementation was bespoke configuration to Rights Tracker's mapping of formats and licensing rights; functionality had to complement All3Media's business processes. This has been achieved, and in addition RT was able to deliver a complex system generated deal memo to allow the sales team to detail, sell and/or holdback the growing number of digital and interactive rights now available.

All3Media's sales and marketing departments needed a centralized management system to drive online content to buyers. Rights Tracker was able to integrate into All3Media's existing website platform, pushing data across accordingly. Producers will also benefit when their reports are integrated and available online.

In addition to website integration, Rights Tracker is also required to integrate into All3Media's accounting system - Octopus PMI. As a prelude, Rights Tracker delivered a key requirement in the automated calculation of distribution commissions at invoice level based on rights and territory allocation. Rights Tracker's RM Link API enables both systems to engage with each other seamlessly.

Report outputs were a major requirement from All3Media. Rights Tracker and All3Media worked collaboratively to build a Report Builder, allowing clients to create their own in-house reports. The database can be queried through a series of data sets, and reports can be saved within the system and downloaded into PDF or Excel format.