Broadcasters Need Smart Contract Management for TV Advertising Systems
By Lawrence Harte -- IP Television Magazine Selling and managing television advertising services is typically complex with a mixture of systems, contracts, and different types of advertising. Peter Storer from Storer TV explained to me at the NAB show that broadcasters have many new opportunities to generate advertising revenues. Read more...
StorerTV Automates Rights Management
By Deborah D. McAdams -- TV Technology Twenty-five years ago, when Peter Storer, founded his eponymous rights management company, a TV station may have had 1,000 or so pieces of content to track. It was done on index cards, he said. Read more...
Ad Systems Move Toward BXF
By David F. Carr -- Broadcasting & Cable Like many other industries, television has embraced information technologies that promise to make operations more efficient. Sometimes, that leads to what professionals in the business refer to "islands of automation." Read more...
Bulletproofing Operations: Getting Traffic, Automation & Digital Delivery
By James Careless -- TVB In a perfect world, traffic, playback automation and digital delivery (content delivery and program management) systems would talk to each other seamlessly. Any time Traffic logged a new spot, it would access the Master Control Room's playback automation system to select, schedule and play the commercial as required. Read more... |
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