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February 2012

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The Weather Channel Signs StorerTV for Program Management

Mequon, WI - February 13, 2012 - StorerTV is pleased to announce The Weather Channel (TWC) has chosen the Storer Information Management System (SIMS) to manage the scheduling of their weather related content.

The Weather ChannelWith a vast array of programming and rights to track, SIMS will provide TWC streamlined functionality to manage the availability of their content and prevent scheduling conflicts. SIMS makes it easy to prepare and manage the complexities of on-air scheduling, and would give TWC the ability to share key data with a number of departments including traffic, legal and finance.

StorerTV will be integrating SIMS with TWC's Orion traffic system which will eliminate duplicated tasks and avoid costly mistakes.

“We are looking forward to having SIMS manage our on-air schedule, and incorporate finance and legal modules,” says Janet Johnson, the VP of Long-form Program Planning and Scheduling for The Weather Channel. “StorerTV has been extremely helpful in guiding our team as to how we will best manage our schedule efficiently through SIMS.”

“StorerTV is proud to be part of bringing The Weather Channel's excellent programming to the millions of viewers it serves,” says Jay Batista, COO of StorerTV. “We look forward to this partnership as we continue to provide the tools that help networks like The Weather Channel bring consistent return on investment and increase productivity.”

About StorerTV

StorerTV has been the leading developer of innovative rights and programming management software for over 25 years, and continues to expand its product portfolio by offering cost-effective business solutions that meet the needs of media companies around the world.

For more information about StorerTV, call (+1) 262.241.9005 or visit www.storertv.com.

About The Weather Channel

The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

For more information about The Weather Channel, visit www.weather.com/press.