March 2011

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StorerTV Answers Need for Fully-Operational, Cost-Effective Workflow Engine

 Introduces CentriX System at NAB Show

March 30, 2011 -- Mequon, Wisconsin USA -- For years Market-leading media companies have searched for a workflow solution that is cost-effective, scalable, and operational within their existing framework. StorerTV answers this need with the CentriX Workflow Engine, a one-of-a-kind, functioning solution being introduced at the 2011 NAB Show. Operators save time and labor while increasing management oversight by automating and monitoring any task or process within an entire “media factory.”

Broadcasters are not bound to one system or one brand for every component in their operation because CentriX integrates seamlessly with any legacy system offered by other manufacturers-- significantly reducing the cost of implementation for a “media factory” of this magnitude. CentriX integrates with any open system in the organization- acting as the glue that ties each task of each process completed by a person or technical asset together.

CentriX also incorporates web-based dashboards that can be customized to display the status of any automated processes across the entire organization. Dashboard modules can include analysis reports, work queues, specific task alerts, forms, and data profiles.

Chief Operating Officer for StorerTV, Jay Batista spoke about the company’s newest product offering, “CentriX is field-proven technology that is operating in top markets today, and is seamlessly integrated with other legacy systems. This solution addresses the problem of functional silos within an organization and reaches across barriers to unify process and procedures for true return on investment. Broadcasters are ecstatic that the system actually delivers on what it promises.”

CentriX will be operational and on display during the 2011 NAB Show in booth N329 in the North Hall of the Las Vegas Convention Center where StorerTV will also be celebrating its 25th year in business this year during the NAB Show. StorerTV President, Peter Storer Jr., commented, “Listening to not only customer needs but wants is what we has made StorerTV successful for the past 25 years. Continuing our legacy and responding with innovative solutions like CentriX will allow us to keep serving the industry for the next 25 years.”

About StorerTV

For 25 years, StorerTV has been the leading developer of program management software solutions for the television broadcast and cable industry.

StorerTV continues to contribute new technologies that allow media companies to have complete control over their business: from connecting metadata with contract rights and media assets, to creating automated workflows that glue together the entire media factory.

For more information about StorerTV, call (+1) 262.241.9005 or visit www.storertv.com.