Recently, Peter Storer, Founder and President of StorerTV, kicked off the company's 25 Year Anniversary Celebration with a message to his staff:

“We were able to stay around so long because we provided a quality product. We always believed in very personalized service and we listened closely to our customers to find out what it is they needed. That same philosophy will continue for the next 25 years as StorerTV grows with the needs of the industry.”

The Storer Legacy Video

As part of our 25 year landmark, StorerTV is proud to be launching two new products at this year's NAB Show: the QuantiX metadata and library management system, and the CentriX business workflow engine.

To see more, check out the brand new StorerTV website at www.storertv.com, or come celebrate with us at NAB (booth #N329)!

 

As we at StorerTV celebrate our 25th anniversary, we can take a look at the last couple of decades and note all of the technological changes that have impacted the broadcast television industry. One particular observation to point out is how technology has not only changed how content is distributed, but also how people view the content.

Our industry thrives on delivering new viewing experiences through additive features like secondary events, or interactive experiences like video on demand. Now more than ever, there is a need for multiple distribution channels to pump out even more content to a more diverse audience. Viewership rules have changed as more people demand instant access to content over a wide variety of platforms.

As new complexities get added, business rules have to change. Digital content from multiple sources now must be organized and monitored. Contract rights need to be checked on every format that gets distributed. Multiple integrations must easily connect hardware and software applications to efficiently manage data processes.

To stay competitive, media companies have been seeking end-to-end solutions that streamline their back-office operations and handle numerous formats, delivery outputs, content metadata, etc. Fortunately, industry groups and vendors like StorerTV have been collaborating on creating new, flexible technologies that use open standards to help distribute asset information to all departments, condense tasks, minimize process silos, and manage the flow of content to distribution.

Over the next 25 years, the needs of consumers will continue to adapt to the evolution of television. With these new demands on content delivery, StorerTV will continue to work with broadcast, cable and technology standards communities to develop solutions that give media companies complete control over their business operations: from connecting metadata with contract rights and media assets, to creating automated workflows that glue together the entire media factory.