I recently had the honor of visiting one of StorerTV's key customers - TV Globo - at their broadcast facilities in Rio de Janeiro, Brazil. For more than two decades TV Globo has used a media management system that they developed in-house to schedule media for the program inventory in their daily schedules. Though this home grown software media management system had served TV Globo well, the time had come to move to a more modern system.

As the largest media organization in Latin America, TV Globo has very specialized needs and operations. They saw that the Storer Information Management System (SIMS) was capable of being customized to meet these unique needs and hired StorerTV to develop custom software, a customized User Interface, and an integration with external systems that interface to SIMS at TV Globo.

While in Brazil, I was able to meet with the users and hear their reaction to the SIMS system. I was pleased to learn that these users are very excited about SIMS and anxious to start using it full time. They told me that the difference from their old media management system to SIMS was like night and day and that using SIMS to assign media to their program inventory on a daily basis will be a refreshing change.

Because things were running so smoothly at TV Globo, I was able to enjoy Rio a bit during my visit. It is a stunning city with lush green mountains, wide white beaches and deep blue ocean vistas. I took the cable car to the top of Sugar Loaf and the train to the top of Corcovado to see statue of the Christ and the beautiful view. I also took the opportunity to visit Iguaçu Falls on the Brazil/Argentina boarder which I have wanted to see for many years. The jungle was breathtaking with its 350 waterfalls, colorful butterflies, beautiful birds, monkeys in the trees and coati mundi roaming the grounds.

It was a very rewarding trip to see such a beautiful country, enjoy the welcome of my gracious hosts at TV Globo, and of course see firsthand the success of SIMS in the TV Globo broadcast operations.