As companies are shaking off the effects of the recent economic storm, broadcasters and cable operators are faced with many decisions on how to better streamline their operations and generate new, untapped revenue streams.

Complete system integration and control over operational processes sounds like a viable solution, but having engineers customize an integrated workflow engine is extremely costly and time intensive. A task like this requires sophisticated coding that is flexible enough to grow with new business opportunities. Fortunately, a low-cost and highly effective workflow solution called CentriX, was just released by industry leading program management solutions provider, StorerTV. As described, CentriX is designed to provide leading media companies with an intelligent engine capable of automating and monitoring every task within an entire media factory.

CentriX uses open standards like the SMPTE BXF standard to integrate and automate both the human and technological processes across departments. Because it facilitates data communication, it can eliminate the need to perform repetitive data entry tasks in multiple, stand-alone systems. CentriX also provides an intuitive web-based dashboard that allows users to monitor the status of tasks and operations on one screen.

Other vendors who have introduced business workflows have limited the reach of their solutions to only their products. Although CentriX does seamlessly connect to StorerTV's other systems, like the SIMS contract rights and program management system, it also integrates with modern and legacy hardware and software systems.

"CentriX can fundamentally link any system to any system," says StorerTV Chief Operating Officer, Jay Batista. "It is the best priced solution on the market to completely unify disparate hardware and software systems and create an efficient, adaptive workflow to automate your media factory."

According to Mr. Batista, StorerTV has taken years of integration knowledge gleaned from tying their SIMS product to other systems and employed staff experts with years of experience in systems and software integrations.

"We are integration experts with a 25 year history of adapting to the needs of the industry," he says. "StorerTV has been consistently growing over the last two and a half decades, enhancing our products to exceed expectations at each unique station, group or network we serve. Simply put, our new workflow engine removes the operational silos that have kept broadcasters from recognizing efficiencies in their business, and because it is a scalable system, we can address a single operation, multiple systems or an entire media factory."

StorerTV had officially kicked off its 25th anniversary during the 2011 NAB Show by launching CentriX. They have invited to their booth (#N329) any business who is looking to connect and automate operational workflows to come and see a demonstration of this unique engine, or StorerTV's other integrated solutions.

For more information about CentriX or to schedule a demo, contact StorerTV at 262.241.9005 or visit www.storertv.com.